Effects Of Alcohol On A Public Health Perspective

Drinkaware Campaign Within England more than 9 million people drink more than the recommended daily limits, and as recorded in 2012 there were 6,490 alcohol related deaths (NHS, 2012), a 19% increase compared to those recorded statistics in 2001 (NHS, 2012). This shows a major cause for concern within England to date, driving the promotion of the Drinkaware campaign to tackle the problem. Statistics show that alcohol composes of 10% of the UK burden of disease and death, making alcohol one of the three biggest lifestyle risk factors for disease and death in the UK, after smoking and obesity (HOC, 2014). It is estimated that around 7.5 million people are still unaware of the impact/damage that poor drinking habits cause to their bodies,†¦show more content†¦Excessive alcohol consumption is a major source of morbidity and premature death in the UK. The World Health Organisation lists alcohol as the third leading risk factor for premature death in developed countries, with only tobacco and blood pressure causing more premature death and disability (The Royal College of Nursing, 2014). Alcohol is widely known as being part of many people’s family and social life, and in reality consumers are unaware that it is however a poison and an addictive substance. Alcohol can cause physiological and psychological harm in users and has wider social consequences (Reh m J and Mathers C, 2009) What is the Drinkaware campaign? â€Å"Drinkaware is a charitable organisation which aims to get people to think differently about alcohol. The entire focus of the campaigns is to get people to understand the harm that alcohol can have on people’s health, families and others around them† (Drinkaware, 2006). â€Å"Its vision is of a society where alcohol is enjoyed responsibly, where its potent ion for harm is reduced and where costumers are supported in practical ways to make informed decisions about their drinking†. (Drinkaware, 2006) Differently to other health promotion campaigns, the Drinkaware campaign is a long running campaign(s),