Effects Of Alcohol On A Public Health Perspective

Drinkaware Campaign Within England more than 9 million people drink more than the recommended daily limits, and as recorded in 2012 there were 6,490 alcohol related deaths (NHS, 2012), a 19% increase compared to those recorded statistics in 2001 (NHS, 2012). This shows a major cause for concern within England to date, driving the promotion of the Drinkaware campaign to tackle the problem. Statistics show that alcohol composes of 10% of the UK burden of disease and death, making alcohol one of the three biggest lifestyle risk factors for disease and death in the UK, after smoking and obesity (HOC, 2014). It is estimated that around 7.5 million people are still unaware of the impact/damage that poor drinking habits cause to their bodies,†¦show more content†¦Excessive alcohol consumption is a major source of morbidity and premature death in the UK. The World Health Organisation lists alcohol as the third leading risk factor for premature death in developed countries, with only tobacco and blood pressure causing more premature death and disability (The Royal College of Nursing, 2014). Alcohol is widely known as being part of many people’s family and social life, and in reality consumers are unaware that it is however a poison and an addictive substance. Alcohol can cause physiological and psychological harm in users and has wider social consequences (Reh m J and Mathers C, 2009) What is the Drinkaware campaign? â€Å"Drinkaware is a charitable organisation which aims to get people to think differently about alcohol. The entire focus of the campaigns is to get people to understand the harm that alcohol can have on people’s health, families and others around them† (Drinkaware, 2006). â€Å"Its vision is of a society where alcohol is enjoyed responsibly, where its potent ion for harm is reduced and where costumers are supported in practical ways to make informed decisions about their drinking†. (Drinkaware, 2006) Differently to other health promotion campaigns, the Drinkaware campaign is a long running campaign(s),

The Financial Crisis Of Greece - 2156 Words

Introduction Since the 1990s, the Greek economy has been suffering from a deficit in its accounts due to years of funds mismanagement and poor fiscal policies. However, the task of dealing with the issue was passed on from one executive to the next, hence exacerbating the problem. When Greece saw the possibility of joining the European Union in 1981, lack of transparency and misreported figures in its bookkeeping system allowed the country to meet the criteria and become a new member of the Eurozone. As investors were confident on the stability of the Euro, Greece was able to borrow cheaply from the European financial markets and sustain an expansionary policy between 2001 and 2007. Nonetheless, the outburst of global financial crisis†¦show more content†¦From 2001, low-interest borrowings allowed the Hellenic country to increase government spending and investments. Therefore, as economy expanded so did GDP. Fig.1 shows how the real GDP, which consider only changes in output but not in prices, went from â‚ ¬45millions in 2001 to â‚ ¬65millions in 2008. Yet, this period of growth was short lived: failure in collecting tax revenues gradually widen the Greek budget deficit and intensified the effects of the 2008/9 financial crisis. (Source: Trading economics | National Statistical Service of Greece, 2015) Fig.1 As a result of the global financial distress, the GDP growth rate dropped to -4.3% and caused the recession in Greece, and similarly in the whole Eurozone. Although other European countries succeeded in limiting the economic damages, Greece’s austerity policies and debit crisis protracted the economic downturn wherein the GDP growth rate bottomed at -9% in 2011 (Fig.2). (Source: The World Bank, 2016) Fig.2 While the rest of the Eurozone registered a negative output gap that remained relatively low at around -3%, Greece’s GDP gap has been particularly wide and showed an actual output well below potential. As seen in Fig. 3, having an inflationary output gap until 2009 and then large recessionary gap suggest a leftward shift in the aggregate demand curve. (Source: Organization for Economic Co-operation and Development, 2015)

Part of Speech Recognizer Free Essays

Improving Identi?er Informativeness using Part of Speech Information Dave Binkley Matthew Hearn Dawn Lawrie Loyola University Maryland Baltimore MD 21210-2699, USA {binkley, lawrie}@cs. loyola. edu, mthearn@loyola. We will write a custom essay sample on Part of Speech Recognizer or any similar topic only for you Order Now edu Keywords: source code analysis tools, natural language processing, program comprehension, identi?er analysis Abstract Recent software development tools have exploited the mining of natural language information found within software and its supporting documentation. To make the most of this information, researchers have drawn upon the work of the natural language processing community for tools and techniques. One such tool provides part-of-speech information, which ?nds application in improving the searching of software repositories and extracting domain information found in identi?ers. Unfortunately, the natural language found is software differs from that found in standard prose. This difference potentially limits the effectiveness of off-the-shelf tools. The presented empirical investigation ?nds that this limitation can be partially overcome, resulting in a tagger that is up to 88% accurate when applied to source code identi?ers. The investigation then uses the improved part-of-speech information to tag a large corpus of over 145,000 ?eld names. From patterns in the tags several rules emerge that seek to improve structure-?eld naming. Source Part of Extract Split Apply Source ? Code ? Field ? Field ? ? Speech Template Code Mark-up Tagging Names Names Figure 1. Process for POS tagging of ?eld names. The text available in source-code artifacts, in particular a program’s identi?ers, has a very different structure. For example the words of an identi?er rarely form a grammatically correct sentence. This raises an interesting question: can an existing POS tagger be made to work well on the natural language found in source code? Better POS information would aid existing techniques that have used limited POS information to successfully improve retrieval results from software repositories [1, 11] and have also investigated the comprehensibility of source code identi?ers [4, 6]. Fortunately, machine learning techniques are robust and, as reported in Section 2, good results are obtained using several sentence forming templates. This initial investigation also suggest rules speci?c for software that would improve tagging. For example the type of a declared variable can be factored into its tags. As an example application of POS tagging for source code, the tagger is then used to tag over 145,000 structure?eld names. Equivalence classes of tags are then examined to produce rules for the automatic identi?cation of poor names (as described in Section 3) and suggest improved names, which is left to future work. 1 Introduction Software engineering can bene?t from leveraging tools and techniques of other disciplines. Traditionally, natural language processing (NLP) tools solve problems by processing the natural language found in documents such as news articles and web pages. One such NLP tool is a partof-speech (POS) tagger. Tagging is, for example, crucial to the Named-Entity Recognition [3], which enables information about a person to be tracked within and across documents. Many POS taggers are built using machine learning based on newswire training data. Conventional wisdom is that these taggers work well on the newswire and similar artifacts; however, their effectiveness degrades as the input moves further away from the highly structured sentences found in traditional newswire articles. 1 2 Part-of-Speech Tagging Before a POS tagger’s output can be used as input to down stream SE tools, the POS tagger itself needs to be vetted. This section describes an experiment performed to test the accuracy of POS tagging on ?eld names mined from source code. The process used for mining and tagging the ?elds is ?rst described, followed by the empirical results from the experiment. Figure 1 shows the pipeline used for the POS tagging of ?eld names. On the left, the input to the pipeline is mode=â€Å"space†/ (683 came from C++ ?les and 817 from Java ?les). A human accessor (and university student majoring in English) tagged the 1500 ?eld names with POS information producing the oracle set. This oracle set is used to evaluate the accuracy of automatic tagging techniques when applied to the test set. Preliminary study of the Stanford tagger indicates that it needed guidance when tagging ?eld names. Following the work of Abebe and Tonella [1], four templates were used to provide this guidance. Each template includes a slot into which the split ?eld name is inserted. Their accuracy is then evaluated using the oracle set. †¢ †¢ †¢ †¢ Sentence Template: List Item Template: Verb Template: Noun Template: . – Please, . is a thing . Figure 2. XML queries for extracting C++ and Java ?elds from srcML. source code. This is then marked up using XML tags by srcML [5] to identify various syntactic categories. Third, ?eld names are extracted from the marked-up source using XPath queries. Figure 2 shows the queries for C++ and Java. The fourth stage splits ?eld names by replacing underscores with spaces and inserting a space where the case changes from lowercase to uppercase. For example, the names spongeBob and sponge bob become sponge bob. After splitting, all characters are shifted to lowercase. This stage also ?lters names so that only those that consist entirely of dictionary words are retained. Filtering uses Debian’s American (6-2) dictionary package, which consists of the 98,569 words from Kevin Atkinson’s SCOWL word lists that have size 10 through 50 [2]. This dictionary includes some common abbreviations, which are thus included in the ?nal data set. Future work will obviate the need for ?ltering through vocabulary normalization in which non-words are split into their abbreviations and then expanded to their natural language equivalents [9]. The ?fth stage applies a set of templates (described below) to each separated ?eld name. Each template effectively wraps the words of the ?eld name in an attempt to improve the performance of the POS tagger. Finally, POS tagging is performed by Version 1. 6 of the Stanford Log-linear POS Tagger [12]. The default options are used including the pretrained bidirectional model [10]. The remainder of this section considers empirical results concerning the effectiveness of the tagging pipeline. A total of 145,163 ?eld names were mined from 10,985 C++ ?les and 9,614 Java ?les found in 171 programs. From this full data set, 1500 names were randomly chosen as a test set 2 The Sentence Template, the simplest of the four, considers the identi?er itself to be a â€Å"sentence† by appending a period to the split ?eld. The List Item Template exploits the tagger having learned about POS information found in the sentence fragments used in lists. The Verb Template tries to encourage the tagger to treat the ?eld name as a verb or a verb phrase by pre?xing it with â€Å"Please,† since usually a command follows. Finally, the Noun Template tries to encourage the tagger to treat the ?eld as a noun by post?xing it with â€Å"is a thing† as was done by Abebe and Tonella [1]. Table 1 shows the accuracy of using each template applied to the test set with the output compared to the oracle. The major diagonal represents each technique in isolation while the remaining entries require two techniques to agree and thus lowering the percentage. The similarity of the percentages in a column gives an indication of how similar the set of correctly tagged names is for two techniques. For example, considering Sentence Template, Verb Template has the lowest overlap of the remaining three as indicated by it’s joint percentage of 71. 7%. Overall, the List Item Template performs the best, and the Sentence Template and Noun Template produce essentially identical results getting the correct tagging on nearly all the same ?elds. Perhaps unsurprising, the Verb Template performs the worst. Nonetheless, it is interesting that this template does produce the correct output on 3. 2% of the ?elds where no other template succeeds. As shown in Table 2 overall at least one template correctly tagged 88% of the test set. This suggests that it may be possible to combine these results, perhaps using machine learning, to produce higher accuracy than achieved using the individual templates. Although 88% is lower than the 97% achieved by natural language taggers on the newswire data, the performance is still quite high considering the lack of context provided by the words of a single structure ?eld. Sentence List Item Verb Noun Sentence 79. 1% 76. 5 71. 7% 77. 0% List Item 76. 5% 81. 7% 71. 0% 76. 0% Verb 71. 7% 71. 0% 76. 0% 70. 8% Noun 77. 0% 76. 0% 70. 8% 78. 7% this context is used to represent a current state, and is therefore not confusing. Rule 1 Non-boolean ?eld names should never contain a present tense verb * * ? * * Table 1. Each percentage is the percent of correctly tagged ?eld names using both the row and column technique; thus the major diagonal represent each technique independently. Correct in all templates Correct in at least one template 68. 9% 88. 0% Table 2. Correctly tagged identi?ers As illustrated in the next section, the identi?cation is suf?ciently accurate for use by downstream consumer applications. 3 Rules for Improving Field Names As an example application of POS tagging for source code, the 145,163 ?eld names of the full data set were tagged using the List Item Template, which showed the best performance in Table 1. The resulting tags were then used to form equivalence classes of ?eld names. Analysis of these classes led to four rules for improving the names of structure ?elds. Rule violations can be automatically identi?ed using POS tagging. Further, as illustrated in the examples, by mining the source code it is possible to suggest potential replacements. The assumption behind each rule is that high quality ?eld names will provide better conceptual information, which aids an engineer in the task of forming a mental understanding of the code. Correct part-of-speech information can help inform the naming of identi?ers, a process that is essential in communicating intent to future programmers. Each rule is ?rst informally introduced and then formalized. After each rule, the percentage of ?elds that violate the rule is given. Finally, some rules are followed by a discussion of rule exceptions or related notions. The ?rst rule observes that ?eld names represent objects not actions; thus they should avoid present-tense verbs. For example, the ?eld name create mp4, clearly implies an action, which is unlikely the intent (unless perhaps the ?eld represent a function pointer). Inspection of the source code reveals that this ?eld holds the desired mp4 video stream container type. Based on the context of its use, a better, less ambiguous name for this identi?er is created mp4 container type, which includes the past-tense verb created. A notable exception to this is ?elds of type boolean, like, for example, is logged in where the present tense of the verb â€Å"to be† is used. A present tense verb in 3 Violations detected: 27,743 (19. 1% of ?eld names) Looking at the violations of Rule 1 one pattern that emerges suggests an improvement to the POS tagger that would better specialize it to source code. A pattern that frequently occurs in GUI programming ?nds verbs used as adjectives when describing GUI elements such as buttons. Recognizing such ?elds based on their type should improve tagger accuracy. Consider the ?elds delete button and to a lesser extent continue box. In isolation these appears to represent actions. However they actually represent GUI elements. Thus, a special context-sensitive case in the POS tagger would tag such verbs as adjectives. The second rule considers ?eld names that contain only a verb. For example the ?eld name recycle. This name communicates little to a programmer unfamiliar with the code. Examination of the source code reveals that this variable is an integer and, based on the comments, it counts the â€Å"number of things recycled. † While this meaning can be inferred from the declaration and the comments surrounding it, ?eld name uses often occur far from their eclaration, reducing the value of the declared type and supporting comments. A potential ?x in this case is to change the name to recycled count or things recycled. Both alternatives improve the clarity of the name. Rule 2 Field names should never be only a verb ? ? or ? ? Violations detected: 4,661 (3. 2% ?eld names identi?ers) The third rule considers ?eld names that contain only an adjective. While adjectives are useful when used with a noun, an adjective alone relies too much on the type of the variable to fully explain its use. For example, consider the identi?er interesting. In this case, the declared type of â€Å"list† provides the insight that this ?eld holds a list of â€Å"interesting† items. Replacing this ?eld with interesting list or interesting items should improve code understanding. Rule 3 Field names should never be only an adjective ? Violations detected: 5,487 (3. 8% ?eld names identi?ers) An interesting exception to this rule occurs with data structures where the ?eld name has an established conventional meaning. For example, when naming the next node in a linked list, next is commonly accepted. Other similar common names include â€Å"previous† and â€Å"current. † The ?nal rule deals with ?eld names for booleans. Boolean variables represent a state that is or is not and this notion needs to be obvious in the name. The identi?er deleted offers a good example. By itself there is no way to know for sure what is being represented. Is this a pointer to a deleted thing? Is it a count of deleted things? Source code inspection reveals that such boolean variables tend to represent whether or not something is deleted. Thus a potential improved names include is deleted or was deleted. Rule 4 Boolean ?eld names should contain third person forms of the verb â€Å"to be† or the auxiliary verb â€Å"should† * ? is | was | should * 5 Summary This paper presents the results on an experiment into the accuracy of the Stanford Log-linear POS Tagger applied to ?eld names. The best template, List Item, has an accuracy of 81. 7%. If an optimal combination of the four templates were used the accuracy rises to 88%. These POS tags were then used to develop ?eld name formation rules that 28. 9% of the identi?ers violated. Thus the tagging can be used to support improved naming. Looking forward, two avenues of future work include automating this improvement and enhancing POS tagging for source code. For the ?rst, the source code would be mined for related terms to be used in suggested improved names. The second would explore training a POS tagger using, for example, the machine learning technique domain adaptation [8], which emphasize the text in the training that is most similar to identi?ers to produce a POS tagger for identi?ers. 6 Acknowledgments Special thanks to Mike Collard for his help with srcML and the XPath queries and Phil Hearn for his help with creating the oracle set. Support for this work was provided by NSF grant CCF 0916081. Violations detected: 5,487 (3. 8% ?eld names identi?ers) Simply adding â€Å"is† or â€Å"was† to booleans does not guarantee a ?x to the problem. For example, take a boolean variable that indicates whether something should be allocated in a program. In this case, the boolean captures whether some event should take place in the future. In this example an appropriate temporal sense is missing from the name. A name like allocated does not provide enough information and naming it is allocated does not make logical sense in the context of the program. A solution to this naming problem is to change the identi?er to should be allocated, which includes the necessary temporal sense communicating that this boolean is a ?ag for something expected to happen in the future. References [1] S. L. Abebe and P. Tonella. Natural language parsing of program element names for concept extraction. In 18th IEEE International Conference on Program Comprehension. IEEE, 2010. [2] K. Atkinson. Spell checking oriented word lists (scowl). [3] E. Boschee, R. Weischedel, and A. Zamanian. Automatic information extraction. In Proceedings of the International Conference on Intelligence Analysis, 2005. [4] B. Caprile and P. Tonella. Restructuring program identi?er names. In ICSM, 2000. [5] ML Collard, HH Kagdi, and JI Maletic. An XML-based lightweight C++ fact extractor. Program Comprehension, 2003. 11th IEEE International Workshop on, pages 134–143, 2003. [6] E. Hà ¸st and B. Østvold. The programmer’s lexicon, volume i: The verbs. In International Working Conference on Source Code Analysis and Manipulation, Beijing, China, September 2008. [7] E. W. Hà ¸st and B. M. Østvold. Debugging method names. In ECOOP 09. Springer Berlin / Heidelberg, 2009. [8] J. Jiang and C. Zhai. Instance weighting for domain adaptation in nlp. In ACL 2007, 2007. [9] D. Lawrie, D. Binkley, and C. Morrell. Normalizing source code vocabulary. In Proceedings of the 17th Working Conference on Reverse Engineering, 2010. [10] L. Shen, G. Satta, and A. K. Joshi. Guided learning for bidirectional sequence classi?cation. In ACL 07. ACL, June 2007. [11] D. Shepherd, Z. P. Fry, E. Hill, L. Pollock, and K. Vijay-Shanker. Using natural language program analysis to locate and understand action-oriented conerns. In AOSD 07. ACM, March 2007. [12] K. Toutanova, D. Klein, C. Manning, and Y. Singer. Feature-rich part-of-speech tagging with a cyclic dependency network. In HLTNAACL 2003, 2003. 4 Related Work This section brie?y reviews three projects that use POS information. Each uses an off-the-shelf POS tagger or lookup table. First, Host et al. study naming of Java methods using a lookup table to assign POS tags [7]. Their aim is to ?nd what they call â€Å"naming bugs† by checking to see if the method’s implementation is properly indicated with the name of the method. Second, Abebe and Tonella study class, method, and attribute names using a POS tagger based on a modi?cation of minipar to formulate domain concepts [1]. Nouns in the identi?ers are examined to form ontological relations between concepts. Based on a case study, their approach improved concept searching. Finally, Shepherd et al. considered ?nding concepts in code using natural language information [11]. The resulting Find-Concept tool locates action-oriented concerns more effectively than the other tools and with less user effort. This is made possible by POS information applied to source code. 4 How to cite Part of Speech Recognizer, Papers

The Impact of Humor in Radio Advertising free essay sample

The objective of this study is to find out if the use of humor in radio advertising aids the listener in comprehension and recall. The paper analyzes whether humor in radio advertising aids the listener in comprehension and recall. The author discusses past experimental studies that look at the effect of humor in advertising upon source credibility, comprehension, and audience preference, and compares them to the authors own method of experimentation. From the Paper: The use of humor in radio advertising is not a new concept. Every year millions of dollars are spent in the development and execution of humorous advertising in the United States. It is a tool that advertisers and radio stations have been using for years to grab the attention of their listeners. They use humor to help them place a product image in the listeners mind, but does this technique really work? Advertisers use humor appeals in radio advertising in order to differentiate a product whose advertising faces a heavy amount of corporate noise. We will write a custom essay sample on The Impact of Humor in Radio Advertising or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The use of humor, some advertisers feel, can help listener recall, and attitude toward the brand. Humor, however, is hard to conceptualize or put into operation.?

The Modern Age For Writing Took Place In 1915 And Ended In 1946. The T

The Modern Age for writing took place in 1915 and ended in 1946. The time period encountered two World Wars, prosperity and the Great Depression. Writers were going to war, became vetrins, others were killed in war, but some writers became famous dead or alive. The war did change the style of writing for the writers. After the war the United States became in isolation. Wilson focused on the problems the US had during the time after the war. In the 1920's the time was called The Roaring Twenties. It was called The Roaring Twenties, because production was so high people were going out and enjoying themselves. The middle class was then formed and they ere the ones going out enjoying themselves. Moves came out lots of new inventions came out, and the Module-T was introduced. This was also the time when teens started to go there own ways and having fun and being very social. The middle class was seen as wealthy but most of their pocetions were on credit, a reason why the Great Depression hit the US so hard. The Great Depression was the nest thing that happened in the late 1920's and early 1930's. The Depression started a domino affect that started by the stock market crash, then people tried to get their money out of the bank, businesses lots or most of their investments and businesses had to drop their employees because of the lack of money people lost their money due to credit and no job, ext . . . In 1932 about 12 million people or about a quarter of the people living in the US was without a job. Throughout the depression the unemployed rate kept to increasing. The elections of 1932 Roosevelt became the new president and started something called the New Deal. The New Deal started to help the US get out of the Depression slowly. In the late 1930's World War II broke out, and the US would stay isolated and resume naturally until the Japanese surprised attacked Pearl Harbor in Hawaii on December 7, 1941. The US entered the war with the allies and they would fight for two years before beating Nazi Germany. The war ended after the US dropped two A-bombs on Japan. Peace and the atomic age had finally arrived. The writers during the Modern Age were influenced by the social impacted of the US. As World War I broke out there was meany books and stories wrote about war or about war like atmosphere. There were meany writers that went out to war and wrote about the war. There was people still writing about the new technology and new things being introduced during to time period. During the 1920's there were meany writers just enjoying themselves and the stories were usealy pleasant. They're where meany stories wrote about the feature and all the new produce that were coming out. During the Depression the writing style went down a bit. They started to write stories about hope and the way the hole US was just completely messed up. Afer the Depression writers went back to what they were writing about during WWI. WWII did bring the US out of the Depression and there were meany stories that had that in the plot or as a setting giving new hope and a new beginning.

What Authors Actually Think of Amazon’s Pay-Per-Page Model

What Authors Actually Think of Amazon’s Pay-Per-Page Model What authors actually think of Amazon’s Pay-Per-Page Model This past month's buzz about Amazon’s announcement of a Pay-Per-Page  model for Kindle Unlimited authors has received a myriad of responses. Much of it has consisted of information being blown completely out of proportion on various media pages. Vocal journalists have expressed their fear of Amazon promoting length over quality, or of Amazon total dominance of the publishing industry. It all made us think: â€Å"what do authors actually think about it?† So we went ahead and asked a few â€Å"indie† and hybrid authors - the ones affected most by the changes.Amazon’s â€Å"Pay-per-page† responds to author feedbackIt turns out that the main thing that the media have been forgetting to say is that Amazon’s change is actually prompted by authors requesting it. When Kindle Unlimited was launched, Amazon paid authors for a full â€Å"borrow† as soon as the reader read more than 10% of the book. This means that authors who were writing long er novels were being undercut, but the ones writing shorter books were sliding under the radar and collecting their checks every time a reader made it 10% of the way through a book. If you are reading a short novel, 10% may not be many pages at all.This is what indie author Lindsay Buroker and hybrid author Bob Mayer point out:â€Å"The changes seem to be more a response to author feedback, and perhaps reader feedback as well. I know many novelists who were frustrated that short stories and installments of serialized fiction made as much as their full-length novels. Were readers also frustrated with all of the short fiction and chopped up books?† - Lindsay Buroker, author of  The Emperor's Edgeâ€Å"Overall, authors who wrote full length novels were actually getting screwed. If I’d wanted to game the system, I should have focused on writing five 20,000 words stories (earning $6.60 if all are borrowed) rather than one 100,000 page book (earning only $1.32 if borrowe d). Under Kindle Unlimited my income would have been five times what it is. Under the new system, my income is more, as long as those pages get read.† - Bob Mayer, author of the Area 51 seriesClick on the image to tweet it!Sharing is caring! Click on any images above to tweet the quote with the author's handle!What is  your opinion on the Amazon pay-per-page change? Are subscription services a threat to authors in the long term? Leave us your thoughts in the comments below!

If marijuana were legalized in California What effect would it have on Essay

If marijuana were legalized in California What effect would it have on public health, economy and society - Essay Example This is a debate that concerns a wide cross-section of society ranging from cannabis users (both medicinal and recreational), law enforcement agencies, parents as well as politicians. There is also a diverse view on the substance and on the matter of legalization ranging from demands for criminalization, partial legalization and absolute legalization. This can also lead to constraints in reaching the audience, as pre-existing biases may be impenetrable. In California this debate has once again received prominence after Assembly member Tom Ammiano presented a bill which called for the legalization and taxation of Marijuana. In order to answer the controversial question of: Should Marijuana be legalized in California? We will take a closer look at the various viewpoints on the subject. Criminalization In 1913 the Pharmaceutical board of California decided to impose a restriction on the pharmaceutical use of cannabis. By 1937 the use of cannabis became federally prohibited. This hostile attitude towards cannabis began in the early part of the 20th century according to Isaac Campos when news wires of the dangers of the drug began flooding in from Mexico. This came at a time when there was already a campaign underway, which sought to eliminate all sorts of vices from American society. There was a strong belief at the time that the use of cannabis lead to criminal levels of insanity and that it was actually a menace to society (â€Å"The Odd History of Marijuana In The US†). This became the central theme in anti-cannabis propaganda that existed for many decades to come. Other beliefs of the proponents of criminalization include the idea that cannabis is a gateway drug that leads to crime. This idea was heavily supported by the Reagan administration, which zealously sought to remove marijuana and other drugs from society. What can certainly be proven is that youths that use the substance are at increased risk of mental disorders, poor academic achievement, crim inal activities and reduced life opportunities (Hall, Pacula 125). In order to debunk a popular argument of the proponents of legalization that legalization will lead to increased tax revenues (this will be explained in greater detail later in the paper). The RAND Corporation conducted research that would predict the effect of legalization on tax revenues and market prices in California. According to logic model they employed it was found that not only would marijuana production increase but so would consumption as a result of lower prices. Furthermore, it may not even lead to the projected 1.4 billion dollars in tax revenues as the possibility of evasion is not taken into consideration (RAND Corporation 15-27). Legalization For Medicinal Use Using Marijuana has several medicinal values and it can be used as an analgesic, anti-convulsant, anti-spasmodic and anti-emetic agent. These properties of cannabis have been used throughout time. It is used, primarily to help provide relief fo r symptoms to diseases rather than as a cure itself, such as the severe nausea caused by chemotherapy for cancer patients (Hall, Pacula 165-170). California currently allows the sale and use of cannabis for medicinal purposes in a limited capacity, however the federal government sees all cannabis related activity as illegal and frequently prosecutes medical marijuana distributors in

The Concept of Open Kitchen Design Essay Example | Topics and Well Written Essays - 1000 words

The Concept of Open Kitchen Design - Essay Example Among the range of advancements however, of particular interest is the concept of Open Kitchen Design. This concept has been attractive to many restaurateurs for not only its entertaining factor, but also because customers can be able to see exactly how food is being prepared and as such they are more likely to prefer it as opposed to situations where they cannot tell what is being put into their plate. This increases the level of hygiene that is involved and lowers the chances of occurrence of food poisoning. So what exactly are the views of customers on the Open Kitchen design? This paper analyzes the work of Alonso and O’neill, Exploring Consumers’ Images of Open Restaurant Kitchen Design, where a research has been conducted on this area so as to find out what the customers really want and as such give them exactly that in this era where customer satisfaction is the recipe to the success of every business. The Background Research has revealed that consumers in the Un ited States have a preference for food prepared outside the home setting, (Alonso et al, 2). On average, a consumer will take five meals in a week in a restaurant as opposed to home. On the same note, it has been noted that consumers obviously attach a lot of importance to the hygiene and safety of the food they eat though this is something that most restaurants ignore. Further, hygiene and cleanliness of food is closely related to the design of the kitchen that a restaurant decides to have thus the design of a kitchen can play a big role in ensuring food safety, reduced number of accidents as well as efficiency in operations. This idea in itself will attract customers as it gives them the satisfaction that they are having a meal that is properly prepared by merely looking at the physical setting of the kitchen. An attractive kitchen design will also encourage employees to carry out their duties with utmost care in providing high quality food. Reports indicate that more and more res taurants are embracing the open kitchen design and it has been responsible for booming business for small enterprises despite meager materials through research, (Alonso et al, 4). Thus the work of Alonso and O’neill aims at bringing more light on the subject. Methodology Used Consumer data was obtained through questionnaires distributed within duration of four months at a university in the United States from individuals attending a baseball sport during the season. The reasons for choosing a university for the collection of this data was the convenience of collecting data from a large number of individuals composed of different groups in terms of gender and age and then making comparisons. The success of the research was also facilitated by the fact that the researchers also belonged to the university in question and therefore it was easy for the respondents to identify themselves with them. The content and design of the questionnaire was prepared according to the little avai lable data from research previously conducted on the image of consumers on the idea of Open Kitchen Design. The research also took into consideration the demographic factors of the respondents, experience and frequency of consumers, type of restaurant visited, factors affecting consumers’ tastes and preferences and to what extent the design of the restaurant affected their choices. Instructions on how to go about the research questions were also provided. The potential respondents were

Case study analysis Example | Topics and Well Written Essays - 5000 words

Analysis - Case Study Example Proper communication channels in an organization aids in the processes of solving problems and communicating the processes of problem solving to all the concern parties in a timely manner (Villines, 2011). In the current business environment, large volume of information is communicated using advanced technological tools to enhance performance and profitability of the organization. Communication creates organizational excellence which stems from the dedication of the people who are effectively communicated to the deliver their best to the organization they work for (Heath, 2006). British petroleum is one of the largest energy players in the global market based on market capitalization and scales of operations. It is headquartered in London, the United Kingdom and has operational presence in several countries across the world and is thus considered as the fifth largest energy multinational in the world. It repackages the refined oils and distributes to different parts of the world as e ither gas, petrochemical and other forms of gas used to drive industries and machines across the world. In the United States, BP America is the largest subsidiary of BP with operations in the United States and southern American continent (Hearit, 2006). On the 20th April 2010, one of the worst disasters hit BP America that culminated into one major organization struggle in an effort to reduce the damage and restore the image of the company. The company’s oil fields in the Gulf of Mexico caused mass spillage into the sea resulting into major environmental destruction, loss of life and interruption of naval activities in the area. During this crisis, the organization adopted a communication approach that enabled its stakeholders and the society at large to respond whenever a situation arose (Coombs, 2007). In this paper, the communication strategies used by BP America will be evaluated in line with organizational communication theories and perspectives. The case study will seek to answer vital questions on the communication approach and response approaches that the company adopted during this time and how these strategies enabled the company to rise to its feet after the disaster. While analyzing BP communication strategies, this case study will a number of organizational communication principles that were applied. It will provide basis for the communication approach the company adopted during this conflict and crisis and how it enabled it to restore normalcy. The management and leadership of BP America will also be paced into perspective as the paper will seek to highlight the communication response that the management adopted during this point in time. Strategic communication approaches used by BP America The BP oil spill occurred at a time when the world communication approach had revolved into a major issue in organizations as it holds the key to any organizational success. Strategic organizational communication is defined as the ability for an organi zation to ineptly analyze the facts involved in a situation while selecting the best approach to deliver it to the eager public. This communication approach seeks to achieve specific targets and is directed at specific people with the belief that the people will buy that idea the organization is selling (Hearit, 2006). In making

Who is to blame for the Deepwater Horizon rig incident?

Who is to blame for the Deepwater Horizon rig incident? On the 20th of April 2011 explosion at Deepwater Horizon rig in the Gulf of Mexico killed 11 workers and led to the largest oil spill in the petroleum industrys history. Apportionment of blame is likely to be contested in the law courts for years to come. Who i.e. which stakeholders do you consider has to share some responsibility for the accident or do you consider it an ultimately unpreventable accident, in todays global economy? Trying to get out of the PR wars on the oil spill, 4 month after the tragedy on September 8th, 2010, BP issued its own internal 234-page report. BP cited at least eight errors of judgment and equipment failures that caused the explosion that sank the rig. BP concluded that a complex and interlinked series of mechanical failures, human judgments, engineering design, operational implementation and team interfaces contributed to the incident. The company accepted only shared responsibility for the explosion and pointed fingers at its contractors Halliburton, which provided cement for the blown-up Macondo well, and Transocean, the owner of the Deepwater Horizon. Transocean assailed the BP report as self-serving, contending that BPs fatally flawed well design set the stage for the rig explosion 50 miles off the Louisiana coast. Halliburton, which did the well cementing, said it found a number of substantial omissions and inaccuracies in the report and remains confident that all the work it performed was completed in accordance with BPs specifications. BPs internal investigation report was met with criticism by watchdog groups who questioned the companys motives. Wenonah Hauter, executive director of non-for-profit organization Food Water Watch told IPS News Agency: BP is distributing the blame and deflecting responsibility for the incident so they can justify their continued operation in the Gulf. Rather than accept the blame and financial consequences for its disaster, BP is continuing to point fingers at everyone it can, said Kieran Suckling, executive director of the conservation group Center for Biological Diversity. BP is clearly trying to limit its financial liability by blaming other companies and denying there was criminal negligence, Suckling said. If the Department of Justice concludes that BP was criminally negligent, its fines under the Clean Water Act will quadruple from 1,300 dollars per barrel to 4,300 dollars. That is more than a 10- billion-dollar difference. One month after the accident on May 21 President Barack Obama established the National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling. The Commission examined the relevant facts and circumstances concerning the root causes of the Deepwater Horizon explosion and developed options to guard against, and mitigate the impact of, any oil spills associated with offshore drilling in the future. This included recommending improvements to federal laws, regulations, and industry practices. A final report on the Commissions findings was presented to the President on January 12, 2011. According to the report, the Macondo blowout was the product of several individual missteps and oversights by BP, Halliburton, and Transocean, which government regulators lacked the authority, the necessary resources, and the technical expertise to prevent. Halliburton and BPs management processes did not ensure that cement was adequately tested. Halliburton had insufficient controls in place to ensure that laboratory testing was performed in a timely fashion or that test results were vetted rigorously in-house or with the client. In fact, it appears that Halliburton did not even have testing results in its possession showing the Macondo slurry was stable until after the job had been pumped. It is difficult to imagine a clearer failure of management or communication. BP, Transocean, and Halliburton failed to communicate adequately. Information appears to have been excessively compartmentalized at Macondo as a result of poor communication. BP did not share important information with its contractors, or sometimes internally even with members of its own team. Contractors did not share important information with BP or each other. As a result, individuals often found themselves making critical decisions without a full appreciation for the context in which they were being made (or even without recognition that the decisions were critical). Decision making processes at Macondo did not adequately ensure that personnel fully considered the risks created by time- and money-saving decisions. Whether purposeful or not, many of the decisions that BP, Halliburton, and Transocean made that increased the risk of the Macondo blowout clearly saved those companies significant time (and money). There is nothing inherently wrong with choosing a less-costly or less-time-consuming alternative-as long as it is proven to be equally safe. The problem is that, at least in regard to BPs Macondo team, there appears to have been no formal system for ensuring that alternative procedures were in fact equally safe. The report summarized that the accident of April 20 was avoidable. It resulted from clear mistakes made in the first instance by BP, Halliburton, and Transocean, and by government officials who, relying too much on industrys assertions of the safety of their operations, failed to create and apply a program of regulatory oversight that would have properly minimized the risks of deepwater drilling. It is now clear that both industry and government need to reassess and change business practices to minimize the risks of such drilling. BPs claim about disaster in the Gulf of Mexico to be the unavoidable accident was actually driven by a reckless pursuit of profits and selfish disregard for our planet. QUESTION 2: If you were Tony Hayward, how would you have acted in the immediate aftermath of the accident? It is easier to say what I would have done being a CEO of BP after analyzing what Tony Hayward did wrong during the incident in the Gulf. BPs handling of the Deepwater Horizon crisis under its former CEO Tony Hayward may be seen as a textbook case of how not to manage an enterprise in a period of reputational crisis. On June 17 Tony Haywood stonewalled the House Energy and Commerce Subcommittee on Oversight and Investigation by refusing to provide information he knows as chief operating officer. He was recorded telling a camera man to get out of there during a photo-op on the shores of Louisiana. Haywards summer of PR disasters culminated in his public declaration that Id like my life back, and he went to participate in the JP Morgan Asset Management Round the Island yacht race off the Isle of Wight in the UK, while Gulf residents struggled with the effects of the spill. He was widely criticized for his comment which was perceived as selfish and he later apologized for it on BP Americas Facebook page. President Obamas chief of staff Rahm Emanuel wryly observed on American network news that I think we can all conclude Tony Hayward is not going to have a second career in PR consulting. In an interview on NBC on 8 June, 2010, Barack Obama said that Hayward wouldnt be working for me after any of those statements, referring to the remarks BP CEO made following the spill. In a lecture at Stanford Business School in May 2009 Hayward declared to the business students that our primary purpose in life is to create value for our shareholders. Later his statements that focused only on the individual corporate remit have also been quoted outside the context of the full lecture. Haywards point of view is in line with Milton Friedman who wrote in his famous 1970s article in The New York Times Magazine, that the one and only social responsibility of business, is to increase profits for shareholders. General idea of Friedman was that only people can have responsibilities, but not businesses. The people who are hired by business owners have a responsibility primarily to their employers, to meet their desires which in most cases are profits. General public view the company as a whole representative and if CEOs mistake leads to an error is social judgment, the public will judge the whole company, not just this person. It has been proven time and whilst CSR has yet to be harnessed to create a significant positive difference to profits, a negative policy can destroy profits. The costs BP saved by taking risky decisions at Deepwater Horizon have finally gone to many other stakeholders residents of the Gulf, government, business owners. BP cut corner after corner to save a million dollars here and a few hours there, said Henry Waxman, whose committee was investigating the Deepwater Horizon accident in the US. And now the whole Gulf Coast is paying the price. Some theorists believe that CSR stops businesses performing to their full potential and crippling the economy. My opinion is that an effective CSR policy together with efficient marketing and clear business strategy could help a business grow to larger profits whilst also benefitting society. Ironically enough, Tony Hayward was one of the key proponents of CSR in 2005, giving a speech about corporate responsibility and its increasing importance at BP. This was when Lord Browne was CEO and CSR was gaining more attention. But since mid-2007 many factors have weakened under Tony Haywards leadership, including contractor fatalities and greenhouse gas emissions. Environmental and safety fines spiked upward in 2009 and hydrocarbon flaring has nearly doubled since 2007. Summarizing the answer, if I was a CEO of BP I would spend all my time in the US to see whats happening on a regular basis and actively communicate with US administration for coordination of clean-up efforts. I would not lie about the size of catastrophe from the beginning and will not try to bribe ecologists in attempts to hide the actual result of the oil spill. The leader is always needed at the time of crisis which Tony Hayward has failed to be. QUESTION 3: If you were a member of the BP board what would you be recommending at this point that BP should do about the disaster unfolding in the Gulf of Mexico? BP lost $95 billion in market capitalization within a few weeks of the Deepwater Horizon explosion, with its stock priced back to 14 years. There was a clear disproportion between the companys market losses and even the most pessimistic estimates of cleanup costs that never exceeded $30 billion this was an indication of the costs of this reputational risk crisis to BP. While firms today recognize the value of brand definition as a competitive advantage in the marketplace, reputation remains an often underestimated component of a companys value. Corporations experiencing a public crisis, such BP in 2010 undergo what is termed reputational distress. This concept was first coined by Stephen Greyser, Professor Emeritus at the Harvard Business School, and describes the critical period following a crisis event when a companys management is at risk of losing the confidence of the markets. Reputational distress can result in significant impact upon a firms market capitalization, as well as its corporate reputation, in correlation to how the crisis response of the firms management is represented in the markets and the mass media. Brand Finance Plc, the worlds leading brand valuation consultancy, estimated that the fallout from the explosion at the Deepwater Horizon rig has caused BPs brand value to plummet by $7.4bn, representing a 61% fall (or  £72m per day). Having spent many millions on promoting its Beyond Petroleum strapline and positioning itself as the most environmentally friendly of the oil companies, this disaster has had a highly detrimental impact on its brand value globally, especially in the US. In contrast to BP, the actions of Johnson Johnson in the case of the Tylenol tampering scandal represent a best practices example of how a firm can successfully manage reputational risk. Employing a crisis strategy defined by aggressive transparency, Johnson Johnson retained public and market confidence, resulting in the value of its shares quickly rebounding from immediate losses and the Tylenol brand actually becoming the industry leader shortly thereafter. Reputational risk management can therefore represent not only a challenge, but an opportunity. Traditionally in CSR the Bottom Line refers to the financial and economic responsibility of the company that is making profits. Recently introduced by John Elkington (1994) Triple Bottom Line model gives a wider view of responsibilities of organizations which obviously encompasses financial aspects and also environmental and social impacts of the company. The utilization of the triple bottom line allows companies to evaluate their success not only in their economic field but also in the environmental and social ones. BP currently remains a member of United Nations Global Compact. This is a high-profile CSR scheme, which requires firms to adhere to 10 principles which require to take a precautionary approach to environmental challenges, promote environmental responsibility, and encourage the development of clean technology. The oil spill in the Gulf of Mexico appears to provide evidence that BP has not adhered to the principles and could undermine its credibility as a signatory to the Compact. According to Mary Ann Ferguson, professor of PR at the University of Florida, when a company has a good reputation, people will appreciate its high-fit CSR program. But if BP tries to use high-fit CSR to further its public image, it may do itself more harm than good. Before you develop any high-fit CSR program, evaluate your companys reputation first so you dont just wreak further harm. Once the company name is tarnished, high-fit CSR tends to produce only skepticism. In other words, it backfires. If I was a member of the BP board at the time of the scheduled board meeting in London in May 2010, first of all I would recommend that the board meeting should be convened in Louisiana, preferably carrying part of it on one of the support vessels, engaged in the oil spillage liquidation operation, so that all board members can see for themselves, what has happened and received first hand information from the emergency operations crew. The second part of the board meeting should have been carried on the shore in Louisiana, and representatives from the key stakeholders in US such as regulators, environment protection agencies, NGOs, fishing community, should have been invited to this meeting. This little step, which wouldnt cost much would have helped to change the public perception of the companys approach to the problem. Secondly, Tony Hayward should have been removed by the board at this meeting, and a new interim CEO with specific drilling and disaster management experience should have been appointed at this time, showing BPs dedication to liquidate the disaster, thus bringing someone with hands-on approach instead of discredited CEO. At this time I would also suggest that the company start providing accurate estimates of the amount of oil spilling from the well, instead of trying to deceive the media and professionals. BPs move with lowering estimates of the oil spillage has done more damage than good. The inconvenient truth is less harmful that the sweet lies. The next step would be stop putting blame on subcontractors Halliburton and Transocean and start working together trying to find fast and solid solution of the problem. BP looked really silly with its biased internal report which has put most responsibility for the disaster to its contractors. Wasnt it BP the owner of the rights to the well, who selected those contractors in the first place? I am sure that BP has done their due diligence before hiring these companies. Last, but not least is to start paying serious attention and investing significant funds into disaster liquidation in the communities along the Gulf. BP has to draw attention of primarily US as well as world media to the efforts which company is undertaking in the sea and on the ground along the affected coast. Capping the well is no doubt a high priority, but dealing with the local stakeholders and environmental damage is no less important task, which provided to the company as being one of the most difficult ones. Stakeholder management is equally important, and saving the environment and providing other opportunities to the people which have lost their income source is critical. If I was a member of the board of BP at that time, I would put as much efforts and funding into this exercise as I would into capping of the well, if not more. Such proactive approach would help BP in the future when dealing with individual or class lawsuits, coming their way, as US is one of the most liti gious countries in the world. QUESTION 4: Why do you think BP attracted such opprobrium? Hayward, and BP in general, initially downplayed the spill, stating on 17 May 2010 that the environmental impact of the Gulf spill would likely be very very modest and calling the spill relatively tiny in comparison with the size of the ocean. On 27 May, Haywood changed his assessment, calling the spill an environmental catastrophe in an interview with CNN. Hayward earned the nickname Tone-Deaf Tony for his far from the truth assertions. Then after the explosion, BP denied there was a leak until it became painfully obvious. When they could no longer hide that fact, they low-balled the estimate of the leak at 5,000 barrels a day, which is probably low by a factor of 20. When Hayward met with members of the U.S. Senate shortly after the accident, he asserted that BP intended to meet its obligations up to its $75 million liability cap under the U.S. Oil Pollution Act. Haywards assertion that BP was protected by limited liability under U.S. law, coming at a time when thousands of fishermen and tourism workers in Gulf states were being laid off due to the oil spill, so angered the senators with whom he met that within days legislation was introduced in the U.S. Senate to raise the damage cap facing BP from $75 million to $10 billion. BP sprayed more than 1 million gallons of chemical dispersants Corexit 9500 and 9527 into the Gulf since the oil spill began in a reckless effort to make the oil disappear from public view. BP threatened clean-up workers theyd be fired if they spoke to the media, also the company ordered workers showing up with respirators and other protective gear to remove it or be fired. Cleanup workers have been complaining of dizziness, nausea and other symptoms ever since then. Dispersants only alter the chemical and physical properties of the oil, making it more likely to mix with seawater than deposit on the shoreline. So what the dispersants do is re-direct the oil, making its impact perhaps less so on birds and shore-dwelling animals, but more so on fish, coral reefs, oysters and other marine life that live in the deeper waters. Also, when the dispersants mix with the crude oil, a third far more toxic product is produced called dispersed oil which has been shown to be more toxic than the sum of its parts. Toxicologists can only guess what the full extent of the damage will be, and its likely it wont show up in full for years or decades. Before BP could stop the oil leaking at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image. But it also started spending heavily where it had never spent much before: buying ads in Googles search results. Nearly $3.6 million in the month of June alone were spent by BP, which pushed the company into the upper echelon of search advertisers, in a league with ATT, Expedia, Amazon and eBay. When people searched for oil spill theyll be directed to BPs damage control page that shows the companys Gulf of Mexico Response and cleanup efforts, instead of the massive amounts of damage that was still ongoing. In the CNN interviews, Deepwater Horizon workers described a corporate culture of cutting staff and ignoring warning signs ahead of the blast. They claimed BP routinely cut corners and pushed ahead despite concerns about safety. The rig survivors also said it was always understood that you could get fired if you raised safety concerns that might delay drilling. CNN interviews also revealed that BP had ordered a shortcut on the day of the explosion designed to speed drilling, as the rig was five weeks behind schedule and one day of its operation had an estimated cost of $750,000. All these facts are not surprising as BP is no stranger to environmental crime. Over the past two decades, BP subsidiaries have been convicted of three crimes in Alaska and Texas, including two felonies. Also BP holds the dubious honor of receiving the stiffest fine in history for work safety violations 760 fines as of June 2010, while Exxon Mobil has had just one. In 1991 BP was cited as the most polluting company in the US based on EPA toxic release data. The company has been charged with burning polluted gases at its Ohio refinery (for which it was fined $1.7 million), and in July 2000 BP paid a $10 million fine to the EPA for its management of US refineries. During the last couple of years before the Gulf accident BP became more profitable: Tony Hayward received a 40 percent pay increase in 2009 based on BPs improved performance. The company announced earnings of $5.6 billion for the first quarter of 2010, more than double the same quarter in 2009. But BP failed to fix the one problem that continues to get it into trouble: a reactionary management culture that puts an emphasis on cutting costs and efficiency while neglecting preventative maintenance. BP has been chronically unable or unwilling to learn from its mistakes according to analysts, competitors and former employees. QUESTION 5: Looking ahead 3-4 years, how do you think the disaster will affect BP? Will it: (a) have no significant, long-term impact on the business? (b)Result in BP becoming a much smaller company? (c)) Result in BP being bought by the Chinese, Qataris etc ormerged with another international oil company? (d) Be the catalyst for BP to move irrevocably beyond petroleum and becoming a new form of global energy business, based eventually in renewable energy? The BP oil spill has set a new precedent for both environmental damage and corporate irresponsibility. According to BP official there was a good reason why the Macondo well was being drilled in the first place. Its because the world badly needs the oil and gas that reside beneath the seabed of the Gulf of Mexico, the Atlantic and other oceans in order to meet inexorably growing energy demand. BP pushed technology to the limit in the remotest reaches of Alaska and the deepest waters of the Gulf of Mexico the tough stuff that others cannot or choose not to do, as Tony Hayward once put it. Last year there was a serious debate as to whether the Deepwater Horizon incident will lead to bankruptcy for BP. Project failures such as the Deepwater Horizon can have enormous consequences on the value of BP shareholders, including many pensioners in the UK and current and past employees and may even jeopardize survival of the enterprise. BP have been paying not only for all environmental and economic damages from the blowout, but will also be facing years of claims, negotiations and litigation. The company is still facing legal suits from Edinburgh and Merseyside pension funds for the loss of value that emanated from an Alaskan pipeline spill in 2006. Gulf of Mexico claims will last much longer. According to Bloomberg, BP took charges totaling US$40 billion in the second and third quarters of 2010 to account for the cost of the Gulf spill. The company announced in July 2010 it would sell between $25 billion and $30 billion of assets, and has sold fields in Argentina, Colombia, Pakistan, the U.S. and Vietnam. BP interests in Algeria, Alaskas Prudhoe Bay and Canadian pipelines may be next up on the block. According to offshoreenergytoday.com, since taking charge in October, new CEO Bob Dudley has taken asset sales to $22 billion to pay costs from the worst US oil spill, reorganized management and cut the deal with Rosneft to give the company access to Russias untapped Arctic reserves. The share price has recovered about 60 percent from Junes post-spill low, in part on expectations that the dividend will return at 50 percent of the previous level. Recently BP has reinstated the dividend that was suspended after the spill as higher oil prices and improved refining margins lifted its earnings. It is unlikely that BP will be acquired by other major oil companies ExxonMobil or Royal Dutch Shell. BP executives held talks with a number of sovereign wealth funds including funds from Abu Dhabi, Kuwait, Qatar and Singapore, for creation of a strategic partnership to avoid takeover. Now BP continues to be Europes second-biggest oil company and the biggest producer of oil and gas in the US. Financial Times said that before the accident, the US had been the principal focus of the groups strategy, with deepwater oil production in the Gulf of Mexico at its heart. It was a source of oil and gas reserves in a region with an apparently stable legal and tax framework, and was a place to develop techniques that could then be deployed around the world. The BP oil spill has brought attention to the issue of greenwashing. This term was coined by New York environmentalist Jay Westerveld (1986) and means deceptive use of green PR or green marketing in order to promote a misleading perception that a companys policies or products are environmentally friendly. BP entered the greenwashing playing field spending 200 million dollars on rebranding the company in 2000. BP TV ads were focused on themes of biofuels, alternative energy and carbon footprints, closing with a green, flower-like logo and the slogan Beyond petroleum. According to Kate Sheppard, a writer at Foreign Policy (3 May 2010), despite all BP has spent on rebranding, the company hasnt done nearly as much to move beyond petroleum as its campaign implies. In fact, BP has been turning away from investments in nonfossil energy, last year cutting investment in alternative sources from $1.4 billion to $1 billion. Weeks before the spill, BP announced that it was shuttering its solar manufacturing plant in Maryland, it closed the doors of its much-hyped UK Alternative Energy headquarters in 2009. The company brought in $73 billion in revenue in the first quarter of 2010, but only about $700 million of its business was alternative energy sources like wind and solar. The company has also spent a lot of time and money convincing political leaders that offshore drilling is clean, safe, and environmentally friendly while at the same time actually fighting against safety measures that might have prevented the horror in the Gulf. Green Energy Reporter said that BP plans to invest $1 billion in 2011 in its renewable energy business, roughly the same amount it invested last year. In 2008 BP was awarded a satirical prize, the Emerald Paintbrush award, by Greenpeace UK. The award was given to BP in order to highlight its alleged greenwashing campaign. Critics point out that while BP advertises its activities in alternative energy sources, the majority of its capital investments (more than 90%) continue to go into fossil fuels linked with major environmental challenges on a global scale. BP will definitely not make steps to becoming a new form of global energy business based on renewable energy until it can get the same tremendous profits from oil and gas. After the incident Bob Dudley has identified improving BPs safety practice and performance as one of his highest priorities. As it mentioned in BPs internal investigation report, it was possible for BP to drill deepwater wells safely. It is vital for the companys future that it can live up to that aspiration. In his latest speech on March 08th 2011 at CERA Week Conference in Houston Bob Dudley said: BP is sorry. BP gets it. BP is changing. Were strengthening safety, growing value and working to earn trust. The lesson for large companies is that whilst cost and time savings are certainly key initiatives, senior management and the Board need to ensure that they do not happen at the risk of brand and stakeholder relationships. Only by remembering this disaster and pushing for the truth to be brought to the surface the truth about what BP was hiding we can prevent a similar event from occurring in the future.

Analysis of Abbey Tomb, The Love Song of J. Alfred Prufrock, and To Aut

Analysis of Abbey Tomb, The Love Song of J. Alfred Prufrock, and To Autumn ‘By using the first or second person – a poet creates a sense of direct dialogue with the reader.’ What is your response to this view? By the use of the first or second person a poet can establish a connection between the character and the reader because the poet can address the reader directly. The poems I have chosen to study are ‘Abbey Tomb’ by Patricia Beer, ‘The Love Song of J. Alfred Prufrock’ by T.S. Elliot and ‘To Autumn’ by John Keats. Beer’s use of the first person in ‘Abbey Tomb’ creates the sense that the monk is confiding in the reader. In addition the link between reader and the Beer’s character is enhanced because the monk is talking through time, which makes the reader feel involved because the monk is intrusting the reader with his grievance that has lasted beyond the grave. ‘I told them not to ring the bells†¦their tombs look just as right as mine,’ it could be seen here that the monk is trying to get the final word to the reader as time has worn away the truth and there is no one alive who knows he was right. This also implies his frustration that the other monks did not listen to him because his complain is made directly to the reader. With the use of the first person Beer is able to create what resembles a first hand account of the incident, which is being retold to the reader. ‘We stood still†¦staring at the door,’ the monks were waiting for the Vikings. ‘We heard them passing by†¦only I could catch the sound of prowling men†¦everybody else agreed to ring the bells,’ the monks then think the Vikings had left and decided to ring the bells; again we see that the monk is trying to prove he was right by em... ...logue with the reader, even though the poem is written in the second person because is addressed to Autumn, as proclaimed in the title of the poem. Keats makes no reference to the audience throughout the poem, but personifies Autumn ‘sitting careless,’ ‘thy hair soft-lifted†¦Ã¢â‚¬â„¢ and ‘by a cider-press, with patient look, thou watchest.’ Therefore this demonstrates that a poem can be written in the second person and contain no sense of a direct dialogue with the reader. I believe that the statement is too specific; some poems in the first or second person, like ‘Abbey Tomb,’ are purely expressed to the reader because the use of ‘I’ can create the sense of a conversation. On the other hand, in ‘the love song of J.Alfred Prufrock’ and more directly in ‘To Autumn,’ another character is addressed beside the reader which weakens the sense of a direct dialogue.